Our prospects don't do online research. How will you handle that?

The first thing we'd do is to challenge that statement. It's very unusual for anyone not to research things related to their jobs online!

Most people will do research that relates to their jobs. They'll naturally have questions and problems that they'll look to solve using the internet. The secret here is to really understand not only the buyer persona and the buyer's journey, but also the organisations that you target.

It may be that the route to your decision maker isn't a direct one, and other people in the business will be your foot in the door.

During the Gameplan process, we'll be helping you to discover this.