Sales funnels require content - a lead magnet is used to generate leads. This could consist of an eBook, a template, or a checklist, for example. The lead clicks on the ad promoting the offer then downloads it.
The actual content offer is determined during the 'blueprint' planning phase. It is decided upon after researching the target market and buyer persona, followed by a round of rapid-fire testing, ensuring it will resonate with the intended audience.
As part of the service our team will create the assets: the lead magnet, landing page, thank you page, and follow-up nurture emails. This includes text and graphic design.